1、 Product Overview

We are proud to launch an innovative multifunctional desk lamp aimed at providing users with a convenient, comfortable, and personalized lighting experience.

Product Name: Intelligent Multi Color Folding Desk Lamp

2、 Product Features

1. Tri color light source: The desk lamp has three lighting colors: warm, white, and natural, to meet the needs of users in different scenarios. Whether it's warm reading time, focused work environment, or daily lighting needs, you can find the most suitable light.

2. Light adjustment: Strong and weak light can be freely adjusted, and users can easily adjust the brightness according to their environment and personal preferences, protecting their eyes and improving comfort.

3. Foldable design: The lamp body adopts a foldable structure, which is convenient for carrying and storage, saves space, and can flexibly adjust the lighting angle to adapt to various usage scenarios.

4. Wireless mobile phone charging: Built in wireless charging function, compatible with mainstream mobile phone models, allowing users to break free from cable constraints and easily charge their phones with just one touch.

5. USB phone charging: In addition to wireless charging, it is also equipped with a USB charging interface to meet the charging needs of different phones and ensure that users always have sufficient power.

3、 Target market

This desk lamp is suitable for multiple groups, including students, office workers, home users, etc. For students, it is a great helper for night time learning; For office workers, providing comfortable lighting and charging their phones while working; For home users, its beautiful and practical features can meet the needs of home lighting and device charging.

4、 Marketing Strategy

1. Online promotion: Advertising through social media platforms and e-commerce platforms to showcase the characteristics and advantages of products and attract user attention.

2. Offline display: Set up display areas in electronic product specialty stores, home shopping malls, and other places to allow consumers to personally experience the functions of desk lamps.

3. Promotional activities: Launch promotional activities during the launch of new products, such as discounts, gifts, etc., to attract consumers to purchase.

5、 Sales channels

1. E-commerce platforms: Open official stores on major well-known e-commerce platforms to facilitate user purchases.

2. Physical stores: Cooperate with home goods stores, digital product stores, etc. to distribute and sell goods.